Boost Your Business with Game-Changing Website Tips
In this episode of the Small Business Breakthrough series, host Jason interviews Caroline Lewis, the CEO of Lawson House. They discuss the importance of website development, planning, pitfalls, and the benefits of hiring a professional web development firm. Caroline also shares insights on what makes their approach unique, the challenges they face in the industry, and how they leverage SEO and authentic content to outperform competitors. The conversation wraps up with a fun lightning round where Caroline reveals personal preferences and inspiration.
00:00 Introduction to this week's topic and guest 01:03 Caroline Lewis on the importance of website presence 01:22 Focusing on customer messaging and ideal audiences 01:57 Specializing in the home industry 04:04 Challenges in the website development industry 06:52 The impact of AI on web development 08:32 Lightning round of quick questions 11:09 Final thoughts and contact information