From Finance to Facebook Ads: Kyle Lilly's Blueprint for Small Business Success

This episode of the Small Business Breakthrough series features an interview with Kyle Lilly, owner of Lilly Communications, a digital marketing agency focusing on social media marketing. Host Jason speaks with Kyle about the strategies he uses to help small businesses, particularly in food and beverage and fitness industries, stand out in a saturated market. Kyle emphasizes the importance of strategy over trends, targeting the right audience, and the role of research-based content. He also shares insights on the evolution of social media marketing, his unique background from corporate finance to marketing, and personal anecdotes during a fun lightning round. 00:00 Introduction to the Small Business Breakthrough Series 00:18 Meet Kyle Lilly: Social Media Marketing Genius 00:36 Understanding Lilly Communications' Services 02:07 The Importance of Strategy in Social Media Marketing 03:01 Challenges in the Digital Marketing Industry 05:15 Kyle's Journey into Digital Marketing 06:42 Lightning Round: Getting to Know Kyle 09:28 How to Connect with Kyle Lilly 09:52 Conclusion and Final Thoughts